ASICS | CATEGORY & PRODUCT FILMS
GOOD VIBRATIONS: TRAIL
Instead of shying away from the brutal realities of trail running, our category film for ASICS leans all the way in.
STRATEGY
Extend the 2026 ‘Good Vibrations’ brand campaign to this rapidly growing category through an authentic trail-running lens: finding the good feeling in the hard stuff.
WORK
Set to a raucous, punky version of ‘Good Vibrations’, this film captures the raw fun of mud, mountains and brutal climbs. No gloss, no gimmicks, just awesome shoes, tough trails and the joy of getting stuck in.
RESPONSE
The film proved so distinctive that Campaign Magazine named it their Ad of the Day.