ASICS | Global Campaign
Move your mind
For the 2024 Paris Olympics, we created a global, multi-channel campaign for ASICS that shows you don’t need to be an elite athlete to reach an amazing place of uplift.
Strategy
ASICS has always known that when you move your body, you move your mind. So, the 2024 Paris Olympics - with its inclusive theme of 'Games wide open' - provides an ideal focal point for communicating their ‘Sound Mind, Sound Body’ philosophy to a broad global audience.
Work
Under the campaign line, ‘Move Your Mind’, we created an integrated toolkit of 200+ assets for implementation in markets around the world.
Brand Film
Shot like an alluring advert for Paris, but with a twist: we’re really selling the amazing place of mental uplift that anyone can reach through movement. Because when you move your body, you MOVE YOUR MIND.
Key Visuals
Running across print, out of home, online, social, paid media, retail and events, the visuals featured iconic Parisian landmarks to tie the brand messaging with the uplifting spirit of the Games.
Activations
In a landscape where sports branding is often dominated by achievement-driven narratives, together with ASICS and Ville de Paris, we set out to tell a different story – one that placed mental well-being at the heart of movement. Rather than reinforcing the pressure to win, this collaboration reimagined sport as an inclusive, empowering tool for mental health.
