ASICS | BRAND & PRODUCT FILMS
GOOD VIBRATIONS:
SS26
Sometimes the hardest part of moving is simply breaking out of the everyday. Good Vibrations celebrates the mood-changing power of movement and the infectious joy that can come from just getting out there.
STRATEGY
We turned a familiar lunchtime run into an unexpected expression of how movement can transform your state of mind — taking our runner from the monotony of her desk into a world that becomes increasingly joyful with every step.
WORK
Set to The Beach Boys’ ‘Good Vibrations’, the brand film brings that feeling to life as the world around our runner begins to sing along, turning an ordinary run into an infectious celebration of movement and good vibes.
BRAND FILM
Good Vibrations became a world we could play with across both brand and product. Each film tells a different story, but shares the same upbeat energy, playful character and musical thread, creating a campaign that could flex naturally across running, tennis and beyond.
TENNIS
Good Vibrations don’t stop at running, so we took them from the street to the court, finding a tennis expression of the same idea, where movement sparks joy and that energy becomes infectious. The result expanded the campaign into a new sporting world without losing its playful spirit.
SOCIAL
On social, Good Vibrations became a series of playful, bite-sized moments, extending the campaign beyond the films and giving its feel-good energy a life of its own in people’s feeds.